Do More - Take Charge of Your Life

How Fadza Anuar & Vivy Yusof Built a MULTIMILLION-DOLLAR Brand Fresh From University

March 14, 2022

#modestfashion #muslimah #ecommerce #fashionvalet

How FashionValet’s Fadza Anuar & Vivy Yusof Built a MULTIMILLION-DOLLAR Brand Fresh From University: Challenges, Work-Life Balance and Parenting 

This is the story of how a young couple from Malaysia built a multimillion-dollar modest-fashion global brand named FashionValet fresh out of university with no business experience whatsoever. 

CONTENTS 

03:11 - How It All Started 
07:25 - Building a Brand From Zero 
11:25 - Profitable From Day One!! 
13:15 - Scaling Up 
15:10 - Fundraising 
15:55 - Early Mistakes in Advertising 
18:39 - Digital Marketing 
20:37 - Websites, Packing, Delivery, Logistics and Returns! 
24:00 - Social Media’s Good and Bad Sides 
26:43 - Advice For Handling A Social Media Presence 
30:19 - Don’t Use Your Own Name in the Brand! 
32:09 - Husband-Wife in Life and in Business Too 
38:05 - Parenting While Working 
41:54 - Staying Creative 
44:09 - Size of Global Modest Fashion Market 
46:03 - Exporting the Formula Internationally 
47:52 - Industry Metrics Fadza Is Watching 
50:23 - Sustainability 
53:26 - Local Fashion Ecosystem 
54:26 - Sustainable Fabrics: Comfortable? 
55:23 - Sustainability’s Role in Valuation 
57:12 - What’s Next? Handing Over the Reins

Follow Vivy Here: 
IG: https://www.instagram.com/vivyyusof/?hl=en
LinkedIn: https://www.linkedin.com/in/vivyyusof/?originalSubdomain=my
Duck: https://www.getducked.com/
FV: https://www.fashionvalet.com/
Endeavor: https://www.endeavormalaysia.org/people/Vivy-Yusof

Follow Fadza Here: 
IG: https://www.instagram.com/fadzaanuar/?hl=en
LinkedIn: https://www.linkedin.com/in/fadzarudin-anuar-4580a518/?originalSubdomain=my
Twitter: https://twitter.com/FashionValet
Endeavor: https://www.endeavormalaysia.org/people/Fadza-Anuar

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URL: http://www.domore.my/
LinkedIn: https://www.linkedin.com/in/hsu-chuang-khoo-ab199343/
FB: https://www.facebook.com/khoo.chuang/
IG: https://www.instagram.com/khoohsuchuang/

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