Do More - Take Charge of Your Life

Guan Chong’s Brandon Tay: Malaysia’s Cocoa Magnate

September 19, 2022

#chocolate #cocoa #business 

Guan Chong's Brandon Tay: Malaysia's Cocoa Magnate 

At the age of 35, Brandon Tay took over the helm of Guan Chong, a cocoa processing company, following a split within the family business in 2000.

Today, the company's cocoa ingredients are exported to over 70 countries and its clientele include world-renowned confectionery manufacturers Mars, Hershey's and Lotte of South Korea.

Find out the business principles that enabled Brandon to build Guan Chong into the world's 4th-largest cocoa processing company and Malaysia's largest. 

(Vistage Malaysia engaged Do More to conduct this interview. Vistage is the world’s largest CEO coaching and peer advisory organisation for small and midsize business leaders, with over 27,000 members worldwide.)

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00:00 - Intro
00:52 - Journey of Building a Nationwide Business 
08:48 - The Value of a Business Community
10:40 - Consistency of Supply as a Business Principle
12:30 - Always Thinking Two Steps Ahead
15:45 - Importance of Taking Risks and Growing Fast
18:51 - Establishing the Right Key People 
20:16 - Making it Big: 3 Pieces of Advice
23:03 - Can Hard Work Beat Luck?

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Follow Brandon and GCB here:
URL: https://www.gcbcocoa.com/home

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